Davidson Milking its Victories
It's incredible how much of an impact the NCAA Tournament can have on its participating schools. Take George Mason, whose Final Four showing in 2006 raised its national profile quite signficantly. This year, the relatively obscure Davidson College has made it into the Elite Eight, and is milking it for all it's worth (as it should).
Davidson's homepage prominently links to a USA Today article titled "At Davidson, hoops and books coexist."
Another article talks about Davidson's Sweet Sixteen showing, by the numbers. Here are some of the more interesting ones:
Average regular daily sales at Davidson College Bookstore before Sunday, March 23: $1,700
Daily sales at Davidson College Bookstore on Wednesday, March 26 (the first day “Sweet 16” t-shirts were available): $35,000#1 – Place of “Davidson College” on Googletrends’ list of most-searched words Sunday night
Percentage increase in transfer inquiries received by Davidson’s Admission Office since Sunday’s win over Georgetown: 1,200 percent
Since Sunday, calls to the Admission Office inquiring about Davidson’s application deadline (which has already passed): 10
Unsolicited applications received since Sunday, even though Davidson’s deadline has passed: 1Average days per year that it’s a great day to be a Wildcat: 365
And that's just the Sweet Sixteen. Imagine what will happen when they go even further.
Paul Ibrahim
in Education, Sports, George Mason University
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