I took this picture at an unnamed Reston, Virginia store I went to recently:

More than 40 cards pictured. Zero, as far as I can tell, mention "Christmas." Zero celebrate the object of Christmas, baby Jesus. Zero show a manger, Mary and Joseph, or the three kings. One single card reading "Noel" and showing an angel is as close as any card gets to Christmas.

Worry not, however, because the store has made sure to do its best to provide you with about ten - yes TEN - "Green" options, marked with gigantic labels so as to ensure that none among us get offended at the possible lack of green Christmas cards.

Incredible - these cards cater to everyone but the core constituency of Christmas: Christians. I'm all for the free market and support the obvious right of this store to do whatever it wants, but Christians are very much part of the free market as well, and it would serve them well not to stimulate the business of those who will not cater to them.